Mike Holling

Head of Retail, Birds Bakery and Executive Director, Craft Bakers’ Association

Head of Retail with Birds Bakery for 24 years, Mike is responsible for all aspects of the retail estate which encompasses 60 shops geographically covering the East Midlands. Birds Bakery has a total workforce of 700 team members and all sales are generated through their retail estate.

Mike became a Board Director of the National Association of Master Bakers in 2004 and held the position as Chairman for a five year period. In 2013, Holling took over the role as the Executive Director of the Craft Bakers Association (Formally the NAMB)

With over 40 years’ experience in the Craft Baking industry, Holling has worked on numerous key campaigns for the industry, including the Pasty Tax and Craft Bakers Week. He is committed to actively promoting the craft baker at every opportunity.

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