Baking Industry Expert
I began my long career within the baking industry at 15, gaining the relevant qualifications and experience through an apprenticeship. Starting in the plant baker sector, I then moved into the craft artisan area of the trade. When the supermarket ‘in-store bakery’ started to emerge in the early 80’s, I was able to integrate, whilst also having my own bakery business in between all these areas of the trade.
Over the last 32 years of my working life, I was involved in the ingredient supplier side of the industry, working for the German company IREKS GmbH as their UK National Sales Manager. This role required me to travel throughout the UK and Ireland, responsible for sales and marketing, demonstrations/presentations and recruiting of sales staff.
I represented the company at most of the European trade exhibitions and at the NEC many times, also including the American Bakery Fair. I am a member of the BCA, BSB and a past president of the ABST. I have also judged many times in the past at various events – despite being retired now – I’m sure if you ask within the industry there will be a few people that can vouch for my credentials!